From a Village Kitchen to Homes Across India, Two Brothers Build anshuKaki Around the Taste of Home

GOPALGANJ, BIHAR | 12 OCTOBER 2026

For many people who leave their hometowns, the taste of home can be difficult to replace. For brothers Abhijeet Kumar and Anchit Kumar, that feeling was tied to their mother’s thekua, prepared in the family kitchen before and during Chhath. Now, the brothers from Gopalganj district, Bihar, are building anshuKaki, a homegrown food brand inspired by the recipes, memories and traditions they carried with them after leaving their village.

A Memory That Became a Business

After moving away for education and work, the brothers found themselves missing familiar food: their mother’s thekua, jars of aam ka achaar and homemade khasta. These were not simply snacks; they were small reminders of family gatherings, festival mornings and the comfort of returning home. They noticed that friends from Bihar felt the same way, often carrying traditional food with them when travelling back to the city.

Sharing those foods helped the brothers recognise a wider connection. As Abhijeet Kumar, co-founder of anshuKaki, recalled, they would leave home after Chhath with bags full of thekua and achaar. When friends shared their enthusiasm for the food, the brothers began to see that the longing for a mother’s kitchen was not theirs alone. The idea for a brand grew from that simple, familiar experience.

A Name That Honours Their Mother

The name anshuKaki is a tribute to their mother, affectionately known by that name in their village. Her kitchen had long been a place where neighbours gathered around festivals, weddings and Chhath preparations. By building the brand around her recipes, the brothers are seeking to carry a piece of that family tradition into homes beyond Gopalganj.

Its tagline, “The Taste Your Mummy Trusts,” reflects the emotional idea behind the business: food can carry memories of care, belonging and the people who first introduced us to familiar flavours. Anchit Kumar has spoken about the practical challenges of building a business from a village, including packaging, licences and setting up the website. The brothers’ ambition, however, goes beyond selling snacks; they hope customers opening a box in another city will recognise a taste that feels close to home.

Traditional Flavours for Chhath and Beyond

Ahead of Chhath, anshuKaki has opened pre-booking for its Chhath Special Hamper, intended for festive gatherings and for sending traditional flavours to loved ones living away. According to the company’s release, orders placed by 6 November 2026 are planned for delivery before Chhath, subject to courier timelines and serviceability.

The initial range includes Gud ka Thekua, Chini ka Thekua, Khasta Thekua made with maida or suji, Kaju Namkeen, and pickles such as Aam ka Achaar, Lal Mirch Bharua and Kathal ka Achaar. The products are available through the brand’s online store, with delivery across India subject to serviceability. The company says it plans to expand to Amazon, Flipkart and Meesho in the coming weeks.

Keeping Family Food Traditions Alive

For the brothers, anshuKaki represents an effort to preserve Bihari food traditions while making them accessible to people whose lives have taken them far from their hometowns. The brand states that it is registered with the Food Safety and Standards Authority of India (FSSAI) under Registration No. 20426271000433.

Sometimes, a familiar flavour can bring back a place, a festival or a person in an instant. With anshuKaki, Abhijeet and Anchit Kumar are turning that feeling into a business—one that hopes to make traditional Bihari snacks part of everyday life while keeping the memories behind each recipe close.

Official Website: anshukaki.com

Instagram: @anshukaki_

Facebook: anshukakifoods

Media Contact: anshukakofficial@gmail.com